Corporate and business event planning is in a constant state of evolution. It’s important that your organization stays ahead of the pack when it comes to adopting strategies and concepts that are original, innovative, and ultimately, successful. Recent years have seen a rise in the use of new tech tools, social media, attention to attendee satisfaction, and new methods of attracting event participants. Here are the latest trends event marketers are projecting for the latter half of 2016.
The latest launch from social network giant Facebook is getting a lot of notoriety. Facebook Live has become an essential part in increasing visibility, allowing you to broadcast for up to 90 minutes with just your smartphone. When your broadcast ends, your video is available in your stream. Additionally, your attendees can also use it, so thinking of creative ways to encourage Facebook Live broadcasts could increase your word-of-mouth marketing.
Team Building Activities
Activities are a great way to inspire, motivate, and encourage your team to build camaraderie with their colleagues. Team building activities can help resolve issues, provide a sense of unity, create shared memories and bonding experiences, celebrate milestones, and reward your group. We recently partnered with Positive Adventures, a local San Diego company that offers corporate team strategy activities that will instill a sense of purpose and community while fostering growth within your organization. They also provide team-building strategies and takeaway tools that will keep learning and growth a continuous process within your company.
With the increased use of event managing apps like Meeting Play, it’s obvious that the trend in utilizing mobile apps for meeting planning isn’t going away anytime soon. The apps make it easy to help planners track RVSPs and provide effortless checking in, as well as allowing attendees to interact with others at the meeting while keeping track of the conference agenda. With the advent of Pokémon Go, look for an increase in check-in games that can be used in conjunction with events to utilize game motivation to inspire action and get people talking.
Location, Location, Location
Venue rates aren’t the driving feature in determining where to host your event. Instead, the hosting location is becoming the top priority, as more event planners look toward creating a complete experience. For example, finding a venue that is flexible and offers multiple spaces, movable partitions, and multi-use rooms is important for many corporate event planners. A venue that features proximity and accessibility to eating, dining, and shopping activities is attractive to event-goers. Don’t forget food and beverage choices; unique catering abilities — especially for healthy menu options like gluten-free, vegan, or locally-sourced produce — make the venue welcoming to all your attendees.
At The Centre, we pride ourselves on staying ahead of event-planning trends. We offer an array of innovative event venue options perfect for speaking engagements, concerts, art shows, and more! Contact us today to learn more about our event spaces and how we can help you with your next event.
If you enjoyed this post you might also want to read, “3 Innovative Meeting Technology Trends to Watch Out for in 2016.”
At The Centre, a unique collection of experiences has been created for you to make the most of every day: Take in a concert, enjoy dinner with friends, host an event or an off-site meeting, drop your car off for service—all in one place. We believe you will discover that time at The Centre is time well spent. For more information, contact us today!
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