The Most Common Types Of Corporate Events For Your Business

There are a plethora of reasons why corporate events are beneficial for employees and employers alike. Whether you’re looking to train your team on a new skill or celebrate accomplishments at the end of the year, corporate events are a great way to bring everyone together under one roof to connect, inspire, and boost morale. There are many different types of corporate events, and we’ve detailed some of the most popular below so you can decide which is suitable for you and your company. 

Business Conference

Simply put, a business conference is a gathering of people centered around a specific topic, industry, or group. Business conferences provide a wide range of benefits, including boosting morale, building networks, inspiring learning, and enhancing communications—to name a few. 

With so many companies operating partially, if not entirely, remotely these days, business conferences have become all the more important. It can be hard to cultivate a work culture when your employees aren’t interacting in person daily. That’s why a business conference is a perfect opportunity to encourage employee interaction and create bonding experiences that carry over into everyday work. 

One recent study from MIT found that when people are in physical proximity to each other, they are three times as collaborative and have a greater productivity output. While it may not be possible or realistic to always have all your employees together in one place, it is undoubtedly important to bring people together at least periodically throughout the year.

Holiday Soiree 

Holiday parties are a ton of fun and have many concrete benefits that will continue reverberating through your company culture well after the party is over. For one, holiday parties are an amazing bonding experience for your employees. In a setting that allows everyone to put away their work pressures to focus on having fun together, employees can enrich their working relationships. The more you get to know someone, the better you will be able to empathize and communicate with them in a work setting. 

Holiday parties are also a great way to inspire excitement and treat your employees for their hard work. The concept of positive reinforcement is proven to be effective, as explained in B.F. Skinner’s basic principle of operant conditioning, in which reinforced behavior is more likely to occur in the future. That’s why it is essential to celebrate your employees’ accomplishments at the end of the year, and a holiday party is a perfect way to do just that. 

Team-Building Events

Another great way to build connection and morale within your company is through team-building events. This is a sure-fire and controlled way to help your employees get to know each other on a deeper level. All kinds of team-building activities promote trust and teamwork, like escape rooms, ropes courses, sports, puzzles, and more. Many companies opt to hire a team-building event company specializing in planning these occasions and guiding employees through all kinds of awesome activities. 

The importance of team-building within a company cannot be underestimated, as many studies conclude that team-building improves performance and process outcomes. For example, in a 40-year research study by J. Richard Hackman, he found that teams need a clear direction, a strong structure, and a supportive context. That’s why team-building activities that are structured, supportive, and help team members work towards a clear goal are so effective in the long term.

Workshops and Seminars

Workshops and seminars can be effective learning methods when trying to teach or reinforce a particular skill or topic. Seminars are similar to business conferences in that they focus on discussing a particular topic. Still, they differ in that they typically focus on just one or a few accomplished speakers that are experts in that particular field. When it comes to choosing public speakers for a seminar, it is important to find someone who has mastered the art of engaging storytelling. The reason for storytelling being so effective in learning is simple: stories are easy to remember. Whether you are a visual, aural, or kinesthetic learner, storytelling has aspects that appease all three types. Stories evoke mental pictures for the visual learner, words and voices for the aural learner, and emotional connection for the kinesthetic learner. 

Workshops, however, are wonderful opportunities to promote hands-on learning experiences. Like storytelling, experiential learning has been proven time and time again to enhance learning experiences. This is due to the nature of being able to test out a new skill in a controlled and supportive environment, where you can make mistakes without the pressures of a real-life scenario.

If at least one of these events resonates with you and your business goals, then the next step is corporate event planning. But do not fear–here at The Centre Escondido, we have several state-of-the-art event spaces of all shapes and sizes to fit your event needs, whatever they may be. Contact our team of expert event planners to start preparing for your next corporate event.