Charity Events 101: 6 Steps to Planning a Great Event


Did you know that in 2016, charitable causes raised a whopping $390 billion USD? Charity events are a great way to foster community and raise funds for a cause that is close to your heart.

If you’ve been given the responsibility of planning a fundraiser, but don’t know where to start, read on. We have a step-by-step guide to hosting successful, enjoyable charity events!

Delegate Tasks

Remember that planning charity events doesn’t mean that you’re going to be doing everything on your own. Delegating tasks to others is a smart decision that will help you stay sane! You can seek help from other team members, employees or volunteers to accomplish tasks and stay on track throughout the entire planning process.

Set Goals

Yes, your charity event is primarily a fundraiser. But, you may have additional goals. For example, you might want to increase awareness of your cause, publicize your organization’s efforts, or boost membership.

If you tackle each of these goals separately and start planning early on, you’ll be able to achieve more with your event. For instance, if you want to publicize your organization’s efforts, be sure to alert the local press well in advance so they can cover your event and help get the word out.

Choose a Theme

Will your charity event be a casino night? A 1980s prom or a Halloween costume party? A black-tie affair that brings to mind the golden age of Hollywood? How about a Hawaiian luau or a tiki party? A golf tournament or walk-a-thon?

These are just a few of the popular themes that other organizations have chosen for their charity events. Brainstorm as many as possible before deciding. As you think of creative ideas, one or two will probably stand out as particularly feasible and fitting.


Decide How to Raise Funds

Set a monetary goal for your fundraiser. Then decide how you will reach those goals. An admission fee is a good start, but also consider such tried-and-true moneymakers as silent auctions, raffles, benefit concerts, art exhibits, or pledges.

The venue you choose may actually offer some add-on fundraising opportunities, so make sure to select a venue that provides opportunities for partnerships with its tenants or vendors.

Plan Your Budget

Naturally, the amount of money budgeted for your event will also help inform what type of fundraiser you hold. A black-tie gala is much more expensive to throw than, say, a bake sale.

Don’t let a smaller budget discourage you, however! Reach out to local businesses for donations of food, decorations, or items to raffle off.

Use your network to find individual professionals who will donate their time and/or skills. A local news personality could be your emcee, and entrepreneurs might offer gift certificates – it’s good publicity for them, too!

Publicize the Event

Ask local media outlets to contribute by announcing your event free of charge, and make sure everyone involved in your organization spreads the word through their social media. A Facebook event is a good way to gauge interest, drum up volunteers, and provide updates throughout the lead-up to your charity fundraiser.

Thank Everyone Involved

You planned the perfect charity event, and everything went off without a hitch! You might be ready to pat yourself on the back, but not so fast. Don’t forget to follow up with attendees and volunteers alike, thanking them for helping to make your event such a success.

Acknowledging the contributions of money, goods, services, and time is a surefire way to generate goodwill in the community – and to set your next charity event up to be a win, too!

By now, you’re probably pretty excited to put the “fun” in “fundraiser” and get to work planning your upcoming charity event. If you’re looking for a venue to host your next event, contact us! We have numerous, premium spaces, perfect for any fundraiser you’re hosting.

If you enjoyed this post you might also want to read, “4 Unique Ideas For Your Next Fundraising Event.

At The Centre, a unique collection of experiences has been created for you to make the most of every day: Take in a concert, enjoy dinner with friends, host an event or an off-site meeting, drop your car off for service—all in one place. We believe you will discover that time at The Centre is time well spent. For more information, contact us today!

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